Africa and Colonialism Essays

Merger Between Daimler

Proposals The bombed merger between Daimler-Benz and Chrysler recommends that the reconciliation of enormous enterprises requires inside and out appraisal of outer dangers and potential clashes inside an association. Given that these safeguards are not taken, even effective organizations can get stale. All in all, it is conceivable to make a few proposals based on this case.Advertising We will compose a custom report test on Merger Between Daimler-Benz and Chrysler explicitly for you for just $16.05 $11/page Learn More First of all, the administration of combined organizations ought not be too hopeful about the exhibition and gainfulness of their associations. Indeed the joining of huge enterprises is a very tedious procedure since it is important to adjust various societies, creation strategies, execution evaluation methods, etc. This issue is specific significant in those situations when business chairmen set courses of events or create plans. The administration of DaimlerChrysler anticipated critical incomes inside quite a long while, yet these desires were ridiculous. The issue is that unreasonable desires frequently lead to freeze and hurried choices. For instance, numerous Chrysler administrators were terminated simply because DaimlerChrysler didn't accomplish the normal money related objectives. Such a technique just expanded the pressures inside the association. Before the merger, the administration of organizations should give close consideration to the serious places of one another and the patterns that developed in a specific market. For instance, Daimler-Benz was an unquestionable pioneer of the German vehicle producing industry. In addition, they accepted that the organization with Chrysler would give them access to the U.S. showcase. However, Chrysler confronted critical rivalry from Ford too Toyota. Once more, this proposal is identified with the issue of ridiculous desires set by corporate officials who expected that the merger would become effe ctive very quickly. The officials of such organizations should discover methods of accommodating different authoritative societies. It ought to be noticed that Daimler-Benz and Chrysler had various polices in regards to official pay, work styles and dynamic inside the organization. These distinctions brought about numerous contentions between the workers of these corporations.Advertising Looking for report on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Their corporate officials ought to make a culture that intrigue to the laborers of a recently made organization. Under these conditions, the HR supervisors of the two organizations should join their endeavors and build up a lot of arrangements identified with remuneration, assessment of execution, and the structure of the new organization. Along these lines, organizations can stay away from numerous potential clashes. The administrators of combined organizatio ns must guarantee that various offices or divisions of the association can share assets, advances or data. For example, Chrysler didn't get any help from Daimler-Benz. Therefore, corporate officials ought to wipe out the hindrances that keep various offices from helping out each other. These hierarchical approaches were not created in DaimlerChrysler. Business chairmen ought to illuminate the workers about the future systems and objectives of an association. The laborers should now what is normal from them and how they should accomplish these objectives. The Chrysler representatives never had a chance to collaborate with the administration and talk about future exercises of the association. Numerous laborers were not sure of their employer stability and this absence of sureness could antagonistically influence their presentation. It ought to be noticed that numerous previous officials were terminated in light of palatable outcomes and this affected the general assurance with inside the organization. This is one reason why this merger was fruitless. The administrators, who plan the merger of two associations, ought to decide if this organization will be actually a merger of equivalents. They need to choose which accomplice will assume the main job. The association of Daimler-Benz and Chrysler was portrayed as the merger of equivalents, yet this methodology brought about an incredible number of contentions between the administrators of the American and German divisions of DaimlerChrysler. At the earliest reference point, this issue was not appropriately tended to by the pioneers of two organizations. At last, business managers should discover methods of making enormous partnerships less bureaucratic and various leveled. Specifically, they should guarantee that laborers can speak with top officials of any organization.Advertising We will compose a custom report test on Merger Between Daimler-Benz and Chrysler explicitly for you for just $16.05 $11/page Learn More This undertaking is specific significant for blended companies like Chrysler and Daimler-Benz. This objective can be accomplished by joining a few divisions and enabling laborers. The directors of DaimlerChrysler didn't do it. End in general, the merger of Daimler-Benz and Chrysler can be seen as a significant exercise for different organizations that expect to converge with each other. Additionally, the suggestions set forward in this paper can be relevant to different ventures, for example, monetary administrations area, IT industry, fabricating, etc. Moreover, the difficulties portrayed in this report are especially pertinent to enormous enterprises that can be situated in nations with enactment, work culture, language, and work relations. Specifically, this case represents the significance of accommodating various associations, trade of data among divisions, and worker contribution. Moreover, such an issue as unreasonable desires can happen in different authoritative settings. This is the reason the exercises of DaimlerChrysler ought to be considered by the administration of different associations that should converge with each other; in any case these organizations won't achieve their destinations. This report on Merger Between Daimler-Benz and Chrysler was composed and put together by client Jeram1ah to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it appropriately. You can give your paper here.

Interview Success How to Nail A First Meeting

Interview Success How to Nail A First Meeting First Interview Success is Vital First Interview Success is Vital Interview success is about more than simply having the best resume. People who don’t have the best, or most qualified work history are selected over other, more qualified applicants all the time, simply because their first face-to-face meeting with an employer goes much smoother. Sometimes it comes down to the mood of the person interviewing you. There are some externalities that you just can’t influence. If the person interviewing you is in the middle of an ugly divorce and just had a highly unpleasant phone call with their ex’s lawyer 15 minutes before sitting down with you, there is not much else to do other than accept your bad luck. It happens. But none of that is to say that you cannot do certain things that greatly improve your chance of success during your first meet-and-greet with your tentative new employer. If you are preparing for a job interview, or even if you just want to get a head start on job interview success, below are some things you should know. Be honest, but don’t reveal too much Believe it or not, most people respect authenticity. Even if you don’t profoundly connect with someone on an intellectual level, it is much easier to dislike a phony than someone who is forthright about who they really are. Being authentic is about having convictions and values and sticking to them. The interview is a chance for your employer to test and set traps for you that you may end up falling into. They might ask you difficult questions regarding what you would do in a certain situation, or ask you questions about your personality (e.g. what is something you need to work on?) because they are usually determining whether you are honest about what you would do. This also means avoiding shooting yourself in the foot. If you are interviewing for a job that requires high-level analytical skills and attention to detail, and your employer asks you to recall a time when you made a mistake that was completely your fault, don’t talk about the time you completely misread the final exam schedule and showed up at 3:30 p.m. instead of 8:30 a.m. and had to beg for a rewrite. Also, don’t overshare personal information. Keep it entirely professional until you have had a chance to get to know someone better. Interview success is about presentability If ever there was a time to look as presentable as possible, it’s during your first (and every subsequent one as well) interview. Research shows that people make an indelible first impression on others within seconds. It is unfortunate, because the reality is we take quite a long time to really get to know someone, and often our first impressions of people turn out to be completely incorrect and uncharitable. But that doesn’t change the effect they have. Part of the first impression process is evaluating a person based on how they look. Part of that comes down to their overall attractiveness, but in the world of business and bottom lines, people are generally looking for competence over attractiveness. However, there is a limit. Most job interviews, even for lower level jobs, require that you look well put-together. How you are dressed for a job interview says two things: it speaks to how serious you are taking this opportunity, and it speaks to the effort you are willing to put in. Both carry potential implications for how you conduct yourself and work as an employee. Prepare, prepare, prepare The worst thing you can do before a job interview is to go in with no preparation. Preparation means doing research on both the company you are applying to, as well as the person who is going to be interviewing you (if that information is available). Be able to talk at least somewhat intelligently about the organization, its past, its current and future projects, what the person, or team interviewing you has done professionally. Visit the company website and conduct some Google research before you sit down and start answering and asking questions. It is also important to go over your responses to questions you will likely be asked. Many people are good at thinking on their feet, and speaking off-the-cuff, but not everyone. Having the outline of some of your responses memorized, or at least readily accessible can help immensely. It is, however, important not to come off as robotic, and your responses, canned. If you need help preparing for an upcoming interview or job application, there are services which can help you iron out your game plan and nail your first interview/meeting. Be honest about your capabilities The best thing you can be when it comes to what you are actually capable of is entirely honest. If your employer asks you what your Microsoft Excel capabilities are and you lie and say you are at an intermediate level when all you really know is the ‘sum’ formula, you are going to look and feel terrible when they ask you to create a macro for them and you have to Google “What’s an excel macro?” This is especially important if this is your first serious employment after graduation, especially if it is in your field of study. Your employer understands you are young and inexperienced, they don’t expect you to have the kind of skills someone who has been doing the job for 5 years, even 1 year, has. If they ask you your opinion on something pertaining to the industry and the profession about which you are not able to speak somewhat intelligently, pass on the question. It’s better to respond with “I’m not sure I really have the experience, or the knowledge to comment on that yet.” Honesty and interview success go hand in hand. Being interviewed, especially when a potential livelihood (and all the things that go with it) are on the line, can be very stressful. It can even prompt us to do and say foolish things we wouldn’t normally say. But nailing that first interview is about keeping your head, telling the truth without being over-revealing, and looking the part. If you have an interview lined up, and want to improve your chances of first interview success, keep the above considerations in mind, and for all other professional custom writing inquiries, get in touch with Homework Help Global. References: Morin, A. (2016). “There is a clear line between oversharing and being authentic here’s how to avoid crossing it.” Forbes. Retrieved from: #119c42b56e3b Wargo, E. (2006). “How many seconds to a first impression.” Association for Psychological Science. Retrieved from: how-many-seconds-to-a-first-impression Interview Success How to Nail A First Meeting First Interview Success is Vital First Interview Success is Vital Interview success is about more than simply having the best resume. People who don’t have the best, or most qualified work history are selected over other, more qualified applicants all the time, simply because their first face-to-face meeting with an employer goes much smoother. Sometimes it comes down to the mood of the person interviewing you. There are some externalities that you just can’t influence. If the person interviewing you is in the middle of an ugly divorce and just had a highly unpleasant phone call with their ex’s lawyer 15 minutes before sitting down with you, there is not much else to do other than accept your bad luck. It happens. But none of that is to say that you cannot do certain things that greatly improve your chance of success during your first meet-and-greet with your tentative new employer. If you are preparing for a job interview, or even if you just want to get a head start on job interview success, below are some things you should know. Be honest, but don’t reveal too much Believe it or not, most people respect authenticity. Even if you don’t profoundly connect with someone on an intellectual level, it is much easier to dislike a phony than someone who is forthright about who they really are. Being authentic is about having convictions and values and sticking to them. The interview is a chance for your employer to test and set traps for you that you may end up falling into. They might ask you difficult questions regarding what you would do in a certain situation, or ask you questions about your personality (e.g. what is something you need to work on?) because they are usually determining whether you are honest about what you would do. This also means avoiding shooting yourself in the foot. If you are interviewing for a job that requires high-level analytical skills and attention to detail, and your employer asks you to recall a time when you made a mistake that was completely your fault, don’t talk about the time you completely misread the final exam schedule and showed up at 3:30 p.m. instead of 8:30 a.m. and had to beg for a rewrite. Also, don’t overshare personal information. Keep it entirely professional until you have had a chance to get to know someone better. Interview success is about presentability If ever there was a time to look as presentable as possible, it’s during your first (and every subsequent one as well) interview. Research shows that people make an indelible first impression on others within seconds. It is unfortunate, because the reality is we take quite a long time to really get to know someone, and often our first impressions of people turn out to be completely incorrect and uncharitable. But that doesn’t change the effect they have. Part of the first impression process is evaluating a person based on how they look. Part of that comes down to their overall attractiveness, but in the world of business and bottom lines, people are generally looking for competence over attractiveness. However, there is a limit. Most job interviews, even for lower level jobs, require that you look well put-together. How you are dressed for a job interview says two things: it speaks to how serious you are taking this opportunity, and it speaks to the effort you are willing to put in. Both carry potential implications for how you conduct yourself and work as an employee. Prepare, prepare, prepare The worst thing you can do before a job interview is to go in with no preparation. Preparation means doing research on both the company you are applying to, as well as the person who is going to be interviewing you (if that information is available). Be able to talk at least somewhat intelligently about the organization, its past, its current and future projects, what the person, or team interviewing you has done professionally. Visit the company website and conduct some Google research before you sit down and start answering and asking questions. It is also important to go over your responses to questions you will likely be asked. Many people are good at thinking on their feet, and speaking off-the-cuff, but not everyone. Having the outline of some of your responses memorized, or at least readily accessible can help immensely. It is, however, important not to come off as robotic, and your responses, canned. If you need help preparing for an upcoming interview or job application, there are services which can help you iron out your game plan and nail your first interview/meeting. Be honest about your capabilities The best thing you can be when it comes to what you are actually capable of is entirely honest. If your employer asks you what your Microsoft Excel capabilities are and you lie and say you are at an intermediate level when all you really know is the ‘sum’ formula, you are going to look and feel terrible when they ask you to create a macro for them and you have to Google “What’s an excel macro?” This is especially important if this is your first serious employment after graduation, especially if it is in your field of study. Your employer understands you are young and inexperienced, they don’t expect you to have the kind of skills someone who has been doing the job for 5 years, even 1 year, has. If they ask you your opinion on something pertaining to the industry and the profession about which you are not able to speak somewhat intelligently, pass on the question. It’s better to respond with “I’m not sure I really have the experience, or the knowledge to comment on that yet.” Honesty and interview success go hand in hand. Being interviewed, especially when a potential livelihood (and all the things that go with it) are on the line, can be very stressful. It can even prompt us to do and say foolish things we wouldn’t normally say. But nailing that first interview is about keeping your head, telling the truth without being over-revealing, and looking the part. If you have an interview lined up, and want to improve your chances of first interview success, keep the above considerations in mind, and for all other professional custom writing inquiries, get in touch with Homework Help Global. References: Morin, A. (2016). “There is a clear line between oversharing and being authentic here’s how to avoid crossing it.” Forbes. Retrieved from: #119c42b56e3b Wargo, E. (2006). “How many seconds to a first impression.” Association for Psychological Science. Retrieved from: how-many-seconds-to-a-first-impression

Get Retweeted by Your College

It seems that only recently social media were nothing but a toy for millions of bored office workers to fiddle with; today they are widely recognized by governments, international corporations and, yes, even such conservative organizations as colleges and universities throughout the world. Moreover, using Twitter or Facebook to reach out to students and potential applicants is a much more widespread phenomenon than you may think. According to the statistics, about 96 percent of the U.S. educational institutions use Facebook in this or that form, and 80 percent admit using Twitter, with about 85 percent of respondents considering their usage of social networks to be successful. The ways social media are applied by educational institutions are only natural: to engage alumni and staff, to recruit new students, to support and improve their brand names, enhance awareness and rankings, address crises and much more along the same lines. According to most colleges that actively use social media for these purposes, they, just like almost anybody else, notice that they are growing more effective and efficient every year, and right now are already better at reaching out both to the students and to the outside world than the traditional media. However, as noted by many specialists, colleges and universities still show themselves as conservative institutions – although they use social media and add new and new ways to do it every year, they aren’t as eager to embrace change as one may think. In most cases their usage of social media remains similar to notices and ad campaigns of the past – they are a means of one-way communication and lack a truly ‘social’ element. Facebook and Twitter in the hands of a college are usually aimed at students: to announce something, for example, without expecting to receive an answer. In order to make themselves truly social, colleges and universities should really get into the spirit of the thing. Not use social media as high-tech notice boards, but fully engage people, both on and off campus, ask and answer questions, help them, give advice, and show in other ways that the college in question is an environment that cares, and that it consists of individual people who are not indifferent to others. Even a simple warm comment to a tweet from an official representative of a college will do wonders to ensure that a student who received it will retain similarly warm impressions from dealing with this college. In short, colleges should use social media in more or less the same way any other business does it. It should take note of what is said about it in social media and by whom, respond to what was said, try to solve or alleviate problems, systematize received information and use it to make conclusions and form further course of action. Ask for feedback at any possibility and be genuinely helpful. There is nothing undignified in this approach – on the contrary, it makes colleges closer to students whom they are supposed to attract. And it is certainly a good thing.

Critique of Geoffrey Canadas Fist Stick Knife Gun Essay

Critique of Geoffrey Canadas Fist Stick Knife Gun The Book â€Å"Fist Stick Knife Gun† by Geoffrey Canada is a biographical account of his childhood in the south Bronx. He and his 4 brothers were raised by only their mother. She would survive on no more than ten dollars a week. He moved several times as a child until finally landing on union avenue, the place were many of his life lessons were learned and at times applied. He learned about the ranking process of kids on union Ave. and how the only way to improve your status was to use your fists to fight your way up the chain. Looking back Geoffrey Canada notices the major shift in attitudes concerning the rules of the streets. What once was harmless fist fighting has now turned over to†¦show more content†¦The next was â€Å"Stick†. Their wasn’t much mention of this phase in his life, but he does mention the fact that in certain circumstances, a broken bottle or a stick can be used in self defense when the opponent uses a weapon. The place where this w ould happen is at school. The rules of the streets still applied but the problem was many different â€Å"gangs† associated and congregated at his junior high. So everyone their follows different rules, some â€Å"gangs† might think the use of weapons is acceptable, so Union Ave. people have to adjust these circumstances and use a stick or a broken bottle to defend themselves. As he grew even older he began to notice other gangs tendencies of carrying knives. He realized that this fact changed the code of conduct. No longer would be a good fist fighter keep you from confrontation. Even the most unskilled fighter could win a fight and be on top if they knew how to swing a blade. One day Geoffrey lucked out, because he found an old rusted up knife in the gutter. It was his pride and joy. He could never afford one, so he went to many lengths to get it in working condition again. Once he returned it to its original shine, he perfected his techniques of swinging it. The gun gave him a new sense of protection. He walked with a sense of certainty that if anyone were to mess with him, they would be sorry. One day however, he realized the realities of what a knife could

Hollister Case Study free essay sample

Introduction Hollister Co. (HCO), which is part of the Abercrombie Fitch group, has established itself as the quintessential American clothing brand, associated with surfing culture and beautiful teenagers. The brand offers laid back, Southern California (SoCal) surfer style clothing in the teen retail sector, and currently achieves international sales in excess of $1.5 billion annually. Since 2008 the parent company has progressively pushed the brand globally, and there has been rapid expansion, particularly in the UK (Ward, 2008). (www.hollisterco.com) Hollister is a great example of the power of experiential branding and sensory marketing, and it is also offers many insights into retail staging. Building on the early insights of Holbrook and Hirschman on experiential consumption (1981; 1982), branding increasingly relies on symbolic associations and lifestyle impressions (see, for example, Holt, 2004; Sherry, 1998; Gobe, 2010). Above all, brands now strive to build satisfying experiences that mirror human relationships (Fournier, 1998; Miller, 2006). This involves creating excitement, connectedness and community (Sheane, 2012), and giving brands energy, visibility and meaning to their target market (Aaker, 1996). In the context of Hollister, an additional focus is on group membership, peer group acceptance and sexual attractiveness, all of which are identified as key issues for young consumers (Harwood, 1999). Much has been written about servicescapes and their importance for creating memorable consumer experiences. There has also been a recognition of the value of ‘themed flagship brand stores’ (Kozinets et al 2002), which provide a memorable and engaging brand encounter, and which use tangible and intangible elements to create stimulating brand experiences (see, for example, Mehrabian and Russell, 1974; Bitner, 1992; Kozinets, Sherry, DeBerry-Spence (2002); Gilboa and Rafaeli, 2003; Kearney et al 2007). Music, lighting, design, props, colour schemes, and olfactory and tactile cues work together to appeal to consumers’ five senses as they enter these highly retail spaces or servicescapes. Sensory marketing draws attention to the significance of the human senses in creating a ‘supreme  sensory experience of a brand’, according to Hulten, Broweus and Van Dijk (2009, p. vii). Oddly enough, these authors make no reference to sex appeal, a key element in many sectors, particularly fashion (Pettinger, 2004). Consumers evaluate brands according to the match between brands and their own body image perceptions, and the body signifies membership to particular subcultures (Schroeder and Salzer-Mà ¶rling (2006: 157). Body awareness and comparison with others is particularly intense for teenage consumers (Festinger, 1954), and indeed Harwood (1999) identified that teenagers buy for three main reasons: to show individualism, to attract the opposite sex, and for acceptance by their desired peer group. One cannot argue with the old adage that sex sells products (see, for example, Driessen, 2005; Dahl et al. 2009), but Hollister, shamelessly, one might argue, uses an intense form of sensuous marketing with sex appeal at its core, employing aesthetically pleasing female and male shop floor staff (‘models’) and male ‘lifeguards’. This ‘walking self-marketing’ branding strategy is one of the most visible examples of aesthetic labour in retailing. Shop floor employees are carefully groomed to fit the brand aesthetic of embodying the SoCal lifestyle, in order to encourage customers to buy into the brand. A qualitative study was undertaken to understand how consumers experienced the Hollister retail environment. It drew on 25 written subjective personal introspections and in-depth interviews, and focused on consumers’ visits to a Hollister store. SPI, pioneered by Holbrook (1986) is a form of autoethnography (Holbrook, 2005), which ideally provides insights into an individual’s reflections, thoughts, mental images, feelings, sensations and behaviours (Gould (1995). To strengthen and complement this method, and as recommended by Holbrook, in-depth interviews were also conducted with participants. All of the data focused on one particular Hollister store in the UK, which in terms of tangi ble and intangible cues typifies all Hollister stores worldwide. The research was conducted over a six month period. Summary of Findings A number of key findings emerged from the primary data, which illustrate the complexity of the Hollister retail experience and the pitfalls of engaging in full-scale sensory assaults. It was identified that there were two  markets for Hollister: a primary market of young consumers aged 14-18, and a secondary market, typically mothers, grandmothers and aunts, who were the ones who actually bought the clothing. Four key responses from consumers were identified: Seduction, Alienation, Nostalgia and Exasperation. The primary market who were interviewed for the study either felt seduced or alienated by Hollister, whilst the secondary market either felt nostalgic or exasperated by it. In terms of positive responses, the state of Seduction was characterised as an Alice Through the Looking Glass experience of stepping through the ‘glass’, or in this case dark, shuttered doorway, into another, more alluring world. The dim lighting and beautiful props immediately created a dream -like, enchanted atmosphere. The profusion of aesthetically pleasing staff increased the sense of being carried away on a fantasy-fuelled tide of abandonment, and of belonging to the exclusive, sexy, SoCal beach club of beautiful people. The styling of the Hollister stores is romantic and glamorous, with dark wood panelling, potted palms, exotic, colonial-style wallpapers, crystal chandeliers, antique armchairs, and retro-styled posters of gorgeous ‘dudes’ and ‘Bettys’, usually with their arms wrapped round one another. Nostalgia, real or imagined, is thus encouraged, and some participants loved the amorous musings the store invited, happily immersing themselves in the rose-tinted, or more appropriately perhaps, sepia-tinted experience with its retro inspired, 1970s style posters. However, other participants found the Hollister experience to be one of Alienation, feeling as if they had entered an off-putting, elitist environment in which they didn’t belong. The perceived air of luxury and exclusivity was experienced as intimidating, and this was compounded by a perception that the staff were aloof and detached.. Other consumers’ sense of alienation was based on more tangible el ements: its very loud music, dark, rabbit-warren-like rooms, poor visibility due to the low level lighting, and concern that they would walk into other people in the semi-darkness. Finally, a number of participants felt Exasperation. This is like no other retail environment, and consumers who didn’t ‘see the beauty within’, as one enamoured participant put it, were infuriated with the dark, disorientating interior; this comprised little or no customer service or interaction with staff; the impossibility of seeing colours, sizes and labels; and the nightclub volume of music, which left them feeling dizzy,  disorientated, temporarily deafened, and gasping for air and daylight. To conclude, Hollister creates an environment that its ‘audience’ either loves or hates: once consumers step ‘through the looking glass’ they either ‘suspend their disbelief’, to borrow a phrase from the Romantic poet Coleridge, and allow themselves to succumb to its romantic enchantments, or they remain detached, and regard the Hollister experience as a dystopian servicescape nightmare of over-sexed fakery, manipulation and impracticality. Questions 1 What do you think of Hollister? Go to your nearest Hollister (Buchanan Galleries, Glasgow) and consider your own reaction to the Hollister retail environment. Write down your thoughts immediately after your visit. How did the store make you feel? 2 Go to the Hollister online website and browse the site. Again, write down your thoughts immediately after your online browse. How does the online experience compare with the store experience? 3 Hollister has aroused controversy in relation to its looks policy and its employment of aesthetic labour for its ‘models’ and ‘lifeguards’. It has even been accused of racism in its recruitment policy. What are your views on this? Base your opinion on some online research into this issue.

The electric drama Essay Example For Students

The electric drama Essay In the contemporary world, young people have been the subjects or concern of an enormous amount of research which assumes that they constitute a separate and significant category from the adults. Sociologists have come to recognise youth as a transitional period between dependence and independence (Ewen, 1983, p. 23) as well as a period for reshaping values and exploring ones relationship with the outside world. Frith mentioned that youth no longer describes a specific type of viewer but rather, describes an attitude and style of viewing behaviour (1993, p.75). They are a distinctive social group of people, engaging in the use of media, particularly the new media of today. New media, also known as the second media age, are technologically developed forms of communication systems that allow a wide distribution of messages from one point to another, conquering space and time through digitalisation. They unite and bring people closer together, creating what theorist; Marshall McLuhan has called a global village, a world turned into a single community through the annihilation of space in time (OShaughnessy, 1999, p.7). We will write a custom essay on The electric drama specifically for you for only $16.38 $13.9/page Order now Unlike the first media age, second media age is a decentred and two-way communication, emphasising on interactivity. More than merely offering vast information and entertainment to the audiences, new media provide youths a self-identity, a sense of individuality and a way to think differently from the others. With new media today, youths thinking and attitudes towards life may be manoeuvred in one way or another. Given these factors, it can be seen that new media are relatively important in the lives of young people. In the essay, I will be discussing on the new media in relation to youth utilisation, with focus on electronic media, comprising of the computer, Internet and mobile phone. In addition, I will also be looking into the various effects new media might have on both the youth and the society. Are new media changing the nature and lives of young peoples leisure and sociability? The answer is Yes. With new mediums brought into their lives, ones patterns of behaviour, modes of accessing information and entertainment as well as ways of seeing the world and interacting with one another have changed in some ways or other. Without doubt, new media do have an impact on youths lives as they are said to be selling young people an element of identity (Anderson Miles, 1999, p. 108). Also, because of the existing new media, many youths are seeking an identity through media exposure. Today, youths are actively engaged in new media, particularly the electronic media for their own needs and purposes. They may utilize it as a means of escaping from the unpleasantness and stress from the world they live in or alternatively as a source of information, relaxation or social contact. Being able to be engaged in the new media, youths foresee the opportunities for creativity, self expression, independence, greater flexibility and sociability as well as gaining a vast knowledge through explorations. It also allows for greater mobility where they have the ability to move from one place to another without having to travel physically (Steven, 1995, p. 17). Electronic media comprise of mediums such as the computer, Internet and mobile phone used for the transmission of information and experience to everyone in everyplace. With the existence of such mediums, physical distance is no longer regarded as a barrier in the communication process. The electronic media have shaped the youth culture by changing their patterns of communication and redefining their community life (Schultze, 1991, p. 50). It presents youths with more and broader cultural options in terms of dressing, hairstyles, fashion and behaviour patterns. Computer distinguishes itself as one of the electronic mediums which is of great importance to the young generation. .u68b658009d8be8d549d5a7a2e51cb48f , .u68b658009d8be8d549d5a7a2e51cb48f .postImageUrl , .u68b658009d8be8d549d5a7a2e51cb48f .centered-text-area { min-height: 80px; position: relative; } .u68b658009d8be8d549d5a7a2e51cb48f , .u68b658009d8be8d549d5a7a2e51cb48f:hover , .u68b658009d8be8d549d5a7a2e51cb48f:visited , .u68b658009d8be8d549d5a7a2e51cb48f:active { border:0!important; } .u68b658009d8be8d549d5a7a2e51cb48f .clearfix:after { content: ""; display: table; clear: both; } .u68b658009d8be8d549d5a7a2e51cb48f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u68b658009d8be8d549d5a7a2e51cb48f:active , .u68b658009d8be8d549d5a7a2e51cb48f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u68b658009d8be8d549d5a7a2e51cb48f .centered-text-area { width: 100%; position: relative ; } .u68b658009d8be8d549d5a7a2e51cb48f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u68b658009d8be8d549d5a7a2e51cb48f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u68b658009d8be8d549d5a7a2e51cb48f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u68b658009d8be8d549d5a7a2e51cb48f:hover .ctaButton { background-color: #34495E!important; } .u68b658009d8be8d549d5a7a2e51cb48f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u68b658009d8be8d549d5a7a2e51cb48f .u68b658009d8be8d549d5a7a2e51cb48f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u68b658009d8be8d549d5a7a2e51cb48f:after { content: ""; display: block; clear: both; } READ: Charles Dickens essay - Oliver TwistThe rising of the computer to youths leisure activities is bringing about many changes. In some ways, the computer is a hybrid of the book and television. It provides information and entertainment in ones private space without having to leave the home setting, thus presenting a new platform of engagement in social lives. Youths get addicted to the computer and a close bond between youths and the computer is eventually fostered.