Critique of Geoffrey Canadas Fist Stick Knife Gun Essay

Critique of Geoffrey Canadas Fist Stick Knife Gun The Book â€Å"Fist Stick Knife Gun† by Geoffrey Canada is a biographical account of his childhood in the south Bronx. He and his 4 brothers were raised by only their mother. She would survive on no more than ten dollars a week. He moved several times as a child until finally landing on union avenue, the place were many of his life lessons were learned and at times applied. He learned about the ranking process of kids on union Ave. and how the only way to improve your status was to use your fists to fight your way up the chain. Looking back Geoffrey Canada notices the major shift in attitudes concerning the rules of the streets. What once was harmless fist fighting has now turned over to†¦show more content†¦The next was â€Å"Stick†. Their wasn’t much mention of this phase in his life, but he does mention the fact that in certain circumstances, a broken bottle or a stick can be used in self defense when the opponent uses a weapon. The place where this w ould happen is at school. The rules of the streets still applied but the problem was many different â€Å"gangs† associated and congregated at his junior high. So everyone their follows different rules, some â€Å"gangs† might think the use of weapons is acceptable, so Union Ave. people have to adjust these circumstances and use a stick or a broken bottle to defend themselves. As he grew even older he began to notice other gangs tendencies of carrying knives. He realized that this fact changed the code of conduct. No longer would be a good fist fighter keep you from confrontation. Even the most unskilled fighter could win a fight and be on top if they knew how to swing a blade. One day Geoffrey lucked out, because he found an old rusted up knife in the gutter. It was his pride and joy. He could never afford one, so he went to many lengths to get it in working condition again. Once he returned it to its original shine, he perfected his techniques of swinging it. The gun gave him a new sense of protection. He walked with a sense of certainty that if anyone were to mess with him, they would be sorry. One day however, he realized the realities of what a knife could

Hollister Case Study free essay sample

Introduction Hollister Co. (HCO), which is part of the Abercrombie Fitch group, has established itself as the quintessential American clothing brand, associated with surfing culture and beautiful teenagers. The brand offers laid back, Southern California (SoCal) surfer style clothing in the teen retail sector, and currently achieves international sales in excess of $1.5 billion annually. Since 2008 the parent company has progressively pushed the brand globally, and there has been rapid expansion, particularly in the UK (Ward, 2008). (www.hollisterco.com) Hollister is a great example of the power of experiential branding and sensory marketing, and it is also offers many insights into retail staging. Building on the early insights of Holbrook and Hirschman on experiential consumption (1981; 1982), branding increasingly relies on symbolic associations and lifestyle impressions (see, for example, Holt, 2004; Sherry, 1998; Gobe, 2010). Above all, brands now strive to build satisfying experiences that mirror human relationships (Fournier, 1998; Miller, 2006). This involves creating excitement, connectedness and community (Sheane, 2012), and giving brands energy, visibility and meaning to their target market (Aaker, 1996). In the context of Hollister, an additional focus is on group membership, peer group acceptance and sexual attractiveness, all of which are identified as key issues for young consumers (Harwood, 1999). Much has been written about servicescapes and their importance for creating memorable consumer experiences. There has also been a recognition of the value of ‘themed flagship brand stores’ (Kozinets et al 2002), which provide a memorable and engaging brand encounter, and which use tangible and intangible elements to create stimulating brand experiences (see, for example, Mehrabian and Russell, 1974; Bitner, 1992; Kozinets, Sherry, DeBerry-Spence (2002); Gilboa and Rafaeli, 2003; Kearney et al 2007). Music, lighting, design, props, colour schemes, and olfactory and tactile cues work together to appeal to consumers’ five senses as they enter these highly retail spaces or servicescapes. Sensory marketing draws attention to the significance of the human senses in creating a ‘supreme  sensory experience of a brand’, according to Hulten, Broweus and Van Dijk (2009, p. vii). Oddly enough, these authors make no reference to sex appeal, a key element in many sectors, particularly fashion (Pettinger, 2004). Consumers evaluate brands according to the match between brands and their own body image perceptions, and the body signifies membership to particular subcultures (Schroeder and Salzer-Mà ¶rling (2006: 157). Body awareness and comparison with others is particularly intense for teenage consumers (Festinger, 1954), and indeed Harwood (1999) identified that teenagers buy for three main reasons: to show individualism, to attract the opposite sex, and for acceptance by their desired peer group. One cannot argue with the old adage that sex sells products (see, for example, Driessen, 2005; Dahl et al. 2009), but Hollister, shamelessly, one might argue, uses an intense form of sensuous marketing with sex appeal at its core, employing aesthetically pleasing female and male shop floor staff (‘models’) and male ‘lifeguards’. This ‘walking self-marketing’ branding strategy is one of the most visible examples of aesthetic labour in retailing. Shop floor employees are carefully groomed to fit the brand aesthetic of embodying the SoCal lifestyle, in order to encourage customers to buy into the brand. A qualitative study was undertaken to understand how consumers experienced the Hollister retail environment. It drew on 25 written subjective personal introspections and in-depth interviews, and focused on consumers’ visits to a Hollister store. SPI, pioneered by Holbrook (1986) is a form of autoethnography (Holbrook, 2005), which ideally provides insights into an individual’s reflections, thoughts, mental images, feelings, sensations and behaviours (Gould (1995). To strengthen and complement this method, and as recommended by Holbrook, in-depth interviews were also conducted with participants. All of the data focused on one particular Hollister store in the UK, which in terms of tangi ble and intangible cues typifies all Hollister stores worldwide. The research was conducted over a six month period. Summary of Findings A number of key findings emerged from the primary data, which illustrate the complexity of the Hollister retail experience and the pitfalls of engaging in full-scale sensory assaults. It was identified that there were two  markets for Hollister: a primary market of young consumers aged 14-18, and a secondary market, typically mothers, grandmothers and aunts, who were the ones who actually bought the clothing. Four key responses from consumers were identified: Seduction, Alienation, Nostalgia and Exasperation. The primary market who were interviewed for the study either felt seduced or alienated by Hollister, whilst the secondary market either felt nostalgic or exasperated by it. In terms of positive responses, the state of Seduction was characterised as an Alice Through the Looking Glass experience of stepping through the ‘glass’, or in this case dark, shuttered doorway, into another, more alluring world. The dim lighting and beautiful props immediately created a dream -like, enchanted atmosphere. The profusion of aesthetically pleasing staff increased the sense of being carried away on a fantasy-fuelled tide of abandonment, and of belonging to the exclusive, sexy, SoCal beach club of beautiful people. The styling of the Hollister stores is romantic and glamorous, with dark wood panelling, potted palms, exotic, colonial-style wallpapers, crystal chandeliers, antique armchairs, and retro-styled posters of gorgeous ‘dudes’ and ‘Bettys’, usually with their arms wrapped round one another. Nostalgia, real or imagined, is thus encouraged, and some participants loved the amorous musings the store invited, happily immersing themselves in the rose-tinted, or more appropriately perhaps, sepia-tinted experience with its retro inspired, 1970s style posters. However, other participants found the Hollister experience to be one of Alienation, feeling as if they had entered an off-putting, elitist environment in which they didn’t belong. The perceived air of luxury and exclusivity was experienced as intimidating, and this was compounded by a perception that the staff were aloof and detached.. Other consumers’ sense of alienation was based on more tangible el ements: its very loud music, dark, rabbit-warren-like rooms, poor visibility due to the low level lighting, and concern that they would walk into other people in the semi-darkness. Finally, a number of participants felt Exasperation. This is like no other retail environment, and consumers who didn’t ‘see the beauty within’, as one enamoured participant put it, were infuriated with the dark, disorientating interior; this comprised little or no customer service or interaction with staff; the impossibility of seeing colours, sizes and labels; and the nightclub volume of music, which left them feeling dizzy,  disorientated, temporarily deafened, and gasping for air and daylight. To conclude, Hollister creates an environment that its ‘audience’ either loves or hates: once consumers step ‘through the looking glass’ they either ‘suspend their disbelief’, to borrow a phrase from the Romantic poet Coleridge, and allow themselves to succumb to its romantic enchantments, or they remain detached, and regard the Hollister experience as a dystopian servicescape nightmare of over-sexed fakery, manipulation and impracticality. Questions 1 What do you think of Hollister? Go to your nearest Hollister (Buchanan Galleries, Glasgow) and consider your own reaction to the Hollister retail environment. Write down your thoughts immediately after your visit. How did the store make you feel? 2 Go to the Hollister online website and browse the site. Again, write down your thoughts immediately after your online browse. How does the online experience compare with the store experience? 3 Hollister has aroused controversy in relation to its looks policy and its employment of aesthetic labour for its ‘models’ and ‘lifeguards’. It has even been accused of racism in its recruitment policy. What are your views on this? Base your opinion on some online research into this issue.

The electric drama Essay Example For Students

The electric drama Essay In the contemporary world, young people have been the subjects or concern of an enormous amount of research which assumes that they constitute a separate and significant category from the adults. Sociologists have come to recognise youth as a transitional period between dependence and independence (Ewen, 1983, p. 23) as well as a period for reshaping values and exploring ones relationship with the outside world. Frith mentioned that youth no longer describes a specific type of viewer but rather, describes an attitude and style of viewing behaviour (1993, p.75). They are a distinctive social group of people, engaging in the use of media, particularly the new media of today. New media, also known as the second media age, are technologically developed forms of communication systems that allow a wide distribution of messages from one point to another, conquering space and time through digitalisation. They unite and bring people closer together, creating what theorist; Marshall McLuhan has called a global village, a world turned into a single community through the annihilation of space in time (OShaughnessy, 1999, p.7). We will write a custom essay on The electric drama specifically for you for only $16.38 $13.9/page Order now Unlike the first media age, second media age is a decentred and two-way communication, emphasising on interactivity. More than merely offering vast information and entertainment to the audiences, new media provide youths a self-identity, a sense of individuality and a way to think differently from the others. With new media today, youths thinking and attitudes towards life may be manoeuvred in one way or another. Given these factors, it can be seen that new media are relatively important in the lives of young people. In the essay, I will be discussing on the new media in relation to youth utilisation, with focus on electronic media, comprising of the computer, Internet and mobile phone. In addition, I will also be looking into the various effects new media might have on both the youth and the society. Are new media changing the nature and lives of young peoples leisure and sociability? The answer is Yes. With new mediums brought into their lives, ones patterns of behaviour, modes of accessing information and entertainment as well as ways of seeing the world and interacting with one another have changed in some ways or other. Without doubt, new media do have an impact on youths lives as they are said to be selling young people an element of identity (Anderson Miles, 1999, p. 108). Also, because of the existing new media, many youths are seeking an identity through media exposure. Today, youths are actively engaged in new media, particularly the electronic media for their own needs and purposes. They may utilize it as a means of escaping from the unpleasantness and stress from the world they live in or alternatively as a source of information, relaxation or social contact. Being able to be engaged in the new media, youths foresee the opportunities for creativity, self expression, independence, greater flexibility and sociability as well as gaining a vast knowledge through explorations. It also allows for greater mobility where they have the ability to move from one place to another without having to travel physically (Steven, 1995, p. 17). Electronic media comprise of mediums such as the computer, Internet and mobile phone used for the transmission of information and experience to everyone in everyplace. With the existence of such mediums, physical distance is no longer regarded as a barrier in the communication process. The electronic media have shaped the youth culture by changing their patterns of communication and redefining their community life (Schultze, 1991, p. 50). It presents youths with more and broader cultural options in terms of dressing, hairstyles, fashion and behaviour patterns. Computer distinguishes itself as one of the electronic mediums which is of great importance to the young generation. .u68b658009d8be8d549d5a7a2e51cb48f , .u68b658009d8be8d549d5a7a2e51cb48f .postImageUrl , .u68b658009d8be8d549d5a7a2e51cb48f .centered-text-area { min-height: 80px; position: relative; } .u68b658009d8be8d549d5a7a2e51cb48f , .u68b658009d8be8d549d5a7a2e51cb48f:hover , .u68b658009d8be8d549d5a7a2e51cb48f:visited , .u68b658009d8be8d549d5a7a2e51cb48f:active { border:0!important; } .u68b658009d8be8d549d5a7a2e51cb48f .clearfix:after { content: ""; display: table; clear: both; } .u68b658009d8be8d549d5a7a2e51cb48f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u68b658009d8be8d549d5a7a2e51cb48f:active , .u68b658009d8be8d549d5a7a2e51cb48f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u68b658009d8be8d549d5a7a2e51cb48f .centered-text-area { width: 100%; position: relative ; } .u68b658009d8be8d549d5a7a2e51cb48f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u68b658009d8be8d549d5a7a2e51cb48f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u68b658009d8be8d549d5a7a2e51cb48f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u68b658009d8be8d549d5a7a2e51cb48f:hover .ctaButton { background-color: #34495E!important; } .u68b658009d8be8d549d5a7a2e51cb48f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u68b658009d8be8d549d5a7a2e51cb48f .u68b658009d8be8d549d5a7a2e51cb48f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u68b658009d8be8d549d5a7a2e51cb48f:after { content: ""; display: block; clear: both; } READ: Charles Dickens essay - Oliver TwistThe rising of the computer to youths leisure activities is bringing about many changes. In some ways, the computer is a hybrid of the book and television. It provides information and entertainment in ones private space without having to leave the home setting, thus presenting a new platform of engagement in social lives. Youths get addicted to the computer and a close bond between youths and the computer is eventually fostered.

Daniel Erasmus and the strategic merging of internal and external planning within organisations The WritePass Journal

Daniel Erasmus and the strategic merging of internal and external planning within organisations Introduction Daniel Erasmus and the strategic merging of internal and external planning within organisations IntroductionReferences:Related Introduction Daniel Erasmus (2008), stated that, scenarios is the process which merge inside and outside planning within organisations in order to create a new strategic planning to the future. However, scenario planning created in 1960 by shell group planning ina; order to become the eyes that perceive the prospect of the world future outside the organisation, by showing the right direction that most influences the company environment. Therefore, it is described as a graphic with is detailed and probability view of how the business environment of the company will develop in the future according to the performance of the group and influences, (Lynch 2003). Moreover, (kotler 2003) also argues that scenario planning as the stability of creating possibility illustration of the company prospectively future in different theories about motivating the market as well differentiations suspicions. According to Kippenberger, (1999), private and public organisations both derive the business environmental that is diversity. Whereas, the companies have to be prepare in order to cope with variety changes internal and internal and they must to become to perceive the image about the changes in the future possibility within the business environment. Nevertheless, business must to consider using one scenario prospect as strategic planning, so it will then be possible to have visionary of what might happen and having the solutions to solve problems, this will allows the company to create their own business strategies. References: danielerasmus.com/publications_files/Introduction%20to%20Scenario%20Thinking_1.pdf

Types of Feature Stories for Journalists

Types of Feature Stories for Journalists Just as there are different kinds of hard-news stories  in journalism, there are several types of feature stories. Often described as soft news, a feature story doesnt deliver the news directly, as a hard-news story does. A feature story, while containing elements of news, aims to humanize, add color, educate, entertain, and illuminate, says Media-Studies.ca. These stories often build on news that was reported in a previous news cycle. Examples of feature stories include news features, profiles, spot features, trend stories, and live-ins. Feature stories can be found in the main news section of a newspaper, especially if they profile a person or group currently in the news. But they are also likely to be found in sections farther back in the paper- in lifestyles, entertainment, sports, or business sections. They also can be found in other news formats, such as radio, television, and the Internet. News Feature The news feature is just what the name implies: a feature article that focuses on a topic in the news. News features are often published in the main news, or A section, or the local news, or B section, of a paper. These stories focus on hard-news topics but arent deadline stories. They bring a softer writing style to hard news. These articles often are people stories, focusing on individuals behind the news, and they often seek to humanize a set of statistics. A news feature could claim, for example, that a community is experiencing a methamphetamine epidemic. It would begin by citing facts such as  arrest statistics  from local, state, or federal authorities or treatment numbers from area hospitals and drug counselors. Then it might include quotes and information from people involved in different aspects of the story, such as police, emergency room doctors, drug counselors, and meth addicts. This kind of feature story focuses not on a single crime, drug-induced death, or meth-related arrest; instead, it briefly tells the story of one or more of the above-mentioned characters, such as recovering meth addicts. The news feature seeks to put a human face on a crime statistic to bring the story to life for readers and inform them of potential problems with the issue. Profile A profile is an article about an individual, such as a politician, celebrity, athlete, or CEO. Profiles seek to give readers behind-the-scenes looks at what a person is like, warts and all, behind the public persona. Profile articles provide background about the individual: education, life experiences, and challenges faced in getting where he or she is now, as well as basic information such as age, marital status, and family details, including the number of siblings and children. A profile can appear in any section of the paper, from the A section to the business section. For example, in 2016, The Orange County Register ran a feature story on Carl Karcher, the late founder of Carls Jr. The story, written by reporter Nancy Luna, described how Karcher started the fast-food restaurant, which specializes in hamburgers, on July 17, 1941, by selling 10-cent hot dogs, tamales, and chili dogs out of a cart on a street corner in Los Angeles, California. He financed a $326 food cart by mortgaging his Plymouth Super Deluxe for $311, Luna wrote. He paid the rest in cash. The remainder of the article told how Karcher rose from being a poor Ohio farm boy with an eighth-grade education to the owner of one of the most successful fast-food chains in the country. Karcher had passed away in 2008, so Luna interviewed a restaurant official to obtain background information. Spot Feature Spot features are feature stories produced on deadline that focus on a breaking news event. They are often used as sidebars to the mainbar, the deadline news story about an event. Suppose a tornado hits a community. The mainbar would focus on the five Ws and H of the story- the who, what, when, where, why, and how- including the number of casualties, the extent of damage, and rescue efforts. Complementing the mainbar, the paper might publish one or more spot features focusing on various aspects of the event. One story might describe the scene at an emergency shelter where displaced residents were housed. Another might reflect on past tornadoes that have devastated the community. Yet another might examine weather conditions that led to the storm. The paper could publish dozens of spot features depending on the severity of the event. While the main news story would be written in a hard-news style, the spot features would convey a softer feature style, focusing on the human toll of the tragedy. Trend The trend story would likely appear in the lifestyle, fashion, cooking, high-tech, or entertainment section. These stories explore trends such as a new look in womens fall fashions, a website or tech gadget that everyones going nuts over, an indie band attracting a cult following, or a show on an obscure cable channel thats suddenly hot. Trend stories take the pulse of the culture at the moment, looking at whats new, fresh, and exciting in art, fashion, film, music, high technology, cooking, and other areas. Trend stories are usually light, quick, easy-to-read pieces that capture the spirit of whatever trend is being discussed. Live-In The live-in is an in-depth, often magazine-length article that paints a picture of a particular place and the people who work or live there. Live-in stories might appear in the lifestyle section of the paper or in a magazine that the paper publishes occasionally, such as once a week or once a month. Live-ins have been written about homeless shelters, emergency rooms, battlefield encampments, cancer hospices, public schools, and police precincts. Live-in pieces are often a day-in-the-life or week-in-the-life stories that give readers a look at a place they probably wouldnt normally encounter. Reporters doing live-ins must spend a lot of time in the places theyre writing about, hence the name live-in. Thats how they get a sense of the places rhythm and atmosphere. Reporters have spent days, weeks, even months doing live-ins (some have been turned into books). The live-in in some ways is the ultimate feature story: an example of the reporter- and, then, the reader- becoming immersed in the topic. Though they might have different names, depending on the medium, these types of stories are just as likely to appear on a TV screen, radio station, or Internet website, serving readers, listeners, and viewers in much the same way as they do newspaper readers: by adding depth, humanity, color, and entertainment to the news of the day.

A Comparative Narrative Term Paper Example | Topics and Well Written Essays - 1000 words

A Comparative Narrative - Term Paper Example Both the countries have an open economy. Their relations have enhanced rapidly after the free trade agreement between them, which reduced their existing trade barriers (Berkelmans, Davis, McKibbin & Stoeckel, 2001, pp. 1-112). On the other hand, trade relation between China and the US has been a topic of serious discussion in recent times. Due to sustained growth in economies of both the countries, there has been a considerable enhancement in import and export activities between them (Wang, 2010, pp. 165-210). This paper intends to analyze the present trade or business relations between the countries of China and Australia with the US. Furthermore, the paper would aim to present a comparative analysis with regard to the business relationship between Australia-US and China-US. Discussion Trade is an important aspect for economy of any country. In the modern day context, trade between countries has expanded rapidly primarily owing to the enhanced globalization. In this portion of the p aper, the trade relations of Australia and China with US would be exemplified. Trade Relations of Australia with the US The two nations i.e. Australia and the United stated share a healthy trade relationship. Both the countries share many cultural and traditional values among them. Trade is equally important to both the countries. Approximately 11% of the Australian exports are conducted with the United States. Moreover, the United States is the origin of one-fifth of the imports of Australia (Garnaut, 2002, pp. 123-141). The US is one of the major single investors in Australia. The main source of finance of Australian’s firms is from the US investors. The extent of merchandise and services trade between the two countries is quite positive. It was observed that in the year 1999, the total trade involving the two countries was valued at around US$23.3 billion. 90 % of trade deficit between the two countries is in terms of merchandise and the remaining 10% is of services (Berke lmans, Davis, McKibbin & Stoeckel, 2001, pp. 1-112). Both the countries possess an open economy. To enhance their relation in terms of business, the two countries have undergone a free trade agreement (FTA) to minimize the existing trade barriers between them by a considerable extent. Both the countries have been recognized to be aware of the economic gains that would arise from the agreement. After the agreement both the countries have experienced an increase in welfare (i.e. distinguished by household consumption) and production (i.e. recognized by GDP) due to the reduced barriers. Australian welfare continued to rise from 0.3 percent to 0.5 percent. After the agreement, Australia enjoyed a US$2 billion annual increase in Gross Domestic Product (GDP) i.e. 0.33 percent increase. Similarly, the US also experienced an increase of US$2.1 billion annually in their GDP i.e. 0.02 percent increase. It can be seen from the GDP scenario that the Australian economy was more benefitted by the trade agreement than the US economy. Overall, there was an optimistic economic gain for both the Australian and the US economy from the trade agreement. The undertaking of the agreement would further increase the trade among the two nations in the future (Berkelmans, Davis, McKibbin, & Stoeckel, 2001, pp. 1-112). Nevertheless, there are certain barriers in relation to trade that prevail among the two nations. For the United States, the trade of dairy, sugar, shipping and commercial vehicles has certain barriers. The barriers to Australian sugar exports generate from high tariff which is almost equal to 80%. There are certain other barriers on trade of cotton, financial and metals services among others that exist for Australian

Perspectives on Community and Health Essay Example | Topics and Well Written Essays - 2250 words

Perspectives on Community and Health - Essay Example In nursing, the word community means a group of people sharing at least a single common characteristic. However, Hitchcock et al (2003) define community as â€Å"a little more than large number of individuals†. Generally health is considered to be the absence of disease (Gottlieb, 2012); however the concept of health defined by the World Health Organization (WHO) is â€Å"a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.† The community’s role in determining the state of health of a person and health behavior is quite important (Young & Van Niekerk, 2004). For instance, the facilities available in rural and urban settings differ and thus influence the state of well-being and the behavior of the people. Each community has its own culture and in nursing it is crucial to have an understanding of the culture and what makes one community different from the other (Srivastava, 2007). According to Wolgin (2005), a better knowledge and understanding of the cultural differences enables the nurses to provide better and more sensitive care and services. Nursing can be divided into two broad categories; clinical nursing and community health nursing. Community health nursing varies from clinical nursing in the sense that community health focuses on prevention of diseases while clinical nursing aims at restoring the health of the patient or making the expected death as comfortable as possible. The primary goal of community health is to overcome the threats to health before symptoms of pathology become detectable (Muecke, 1984). The community health nursing is concerned about the healthcare of the population as a whole. A clinical nurse focuses on developing a caring relationship that promotes health and healing of an individual in a clinical setting where as the main task of a community health nurse is the identification of health problems, prevention of disease and disability and promotion of he alth. The community health nurse works in different settings such as schools, homes, business establishments, clinics and offices. Both community health nurses and clinical nurses share common core values, beliefs and assumptions. The beliefs and assumptions help them determine what is right or wrong and thus provide care in a thoughtful and meaningful manner. These beliefs and assumptions guide them that all patients are equal and must have equal access to healthcare facilities. The Core Values of Nursing Although compassionate care is defined as the core of nursing, human dignity, autonomy, integrity, social justice and altruism (Callara, 2008) are the five actual core values of nursing. Human dignity is recognized as the core value of nursing practice with other values either arising from it or working to preserve it. This value signifies the fact that all human beings deserve respect irrespective of their age, gender, ethnic origin, status, religion, political ideology or crimin al record. This value therefore recognizes that every individual or community has its inherent values and culture. For instance, some ethnic communities have their own way customs and folk healing practices and therefore the nurse needs to be very careful when introducing western medicine. Autonomy pertains to collaborative decision making and is restricted by